Morgan Stanley Private Wealth Management

Goodwin Wall Tung Group

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Goodwin Wall Tung Group

Serving an elite global clientele of affluent families, we deliver the service, experience and resources to manage significant multigenerational wealth.



We are a long-tenured Morgan Stanley team of highly experienced wealth management professionals who combine our talents to serve a select global clientele of the Firm’s wealthiest individual and family clients. Our professional backgrounds include investment management, private banking, alternative assets, real estate, structured products as well as tax, trust and estate planning. Our team also includes a financial analyst and customer service representatives with extensive experience in portfolio reporting and in trading stocks and bonds as well as complex products. In our 15 years of working together, our team has built a practice focused on working with sophisticated clients to help achieve their investment and wealth management goals.


  • Comprehensive Wealth Planning
  • Investment Management
  • Open-Architecture Platform
  • Manager Selection
  • Proprietary Investment Opportunities
  • Sustainable & Responsible Investing
  • Hedging Strategies
  • Philanthropy Management
  • Family Governance & Wealth Education
  • Consolidated Reporting
  • Pre-Liquidity Planning
  • 10b5-(1) Programs

Check the background of our Firm and Investment Professionals on FINRA's BrokerCheck.

About PWM

About PWM

Founded in 1977, Private Wealth Management is the division of Morgan Stanley Wealth Management that is dedicated to serving the firm’s most affluent clients, including some of the world’s most accomplished entrepreneurs, executives and stewards of multigenerational wealth.  Functioning as an exclusive investment boutique within a global financial firm, we deliver sophisticated solutions that leverage the intellectual capital and insight of Morgan Stanley’s substantial global resources. Drawing on a deep understanding of your financial life, our goal is to help you:

  • Manage investments with an unwavering focus on your financial strategy and personal goals
  • Create comprehensive, multigenerational wealth management plans based on your needs, challenges and the values that guide your life and legacy
  • Simplify financial complexity to help you achieve clarity and control 

Private Wealth Management Highlights
  • Approximately 250 teams1 specialized in assisting individuals and families with $20MM+ in investable assets
  • Over $300 billion in AUM2
  • Comprising over 20% of the Barron’s Top 100 Financial Advisors list for 20163
  • Direct access to ultra high net worth experts in philanthropy, family dynamics, wealth transfer, lifestyle advisory and other areas of interest to ultra high net worth families

1 Morgan Stanley Internal Compensable Revenue Report, July 21, 2016
2 Morgan Stanley Wealth Management, December 31, 2016
3 Barron’s Top 100 Financial Advisors, April 16, 2016

Our Clients


We work with a select global clientele of highly sophisticated families and individuals, concentrating our resources to deliver high-touch service, customized solutions and institutional access to our entire Firm. Given their multinational orientation, our clients look to us for cross-jurisdictional advice as well as the ability to access global markets and manage currency exposures. They tell us that they value our sound and thoughtful financial advice and the excellent level of personal client service from the team.

Most of our clients have worked with us for many years and many for multiple generations. They include entrepreneurs who have recently sold their businesses and senior executives of public companies who hold concentrated stock positions. Given our institutional connectivity within Morgan Stanley, we also have a number of professional investor clients that include current and former hedge fund and private equity managers, and several prominent family offices. To varying extents, these clients typically require an institutional coverage approach.

Relationships by Region:
60% US
30% Europe
10% Middle East

Relationships by Industry:
40% Entrepreneurs
25% Senior Executives
20% Family Offices & Nonprofits
15% Private Equity/Hedge Fund Professionals



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Discovery Process
Investing the time to learn about you and your family; your assets and liabilities and the risk exposures, enables us to formulate strategies and customize the relationship to your needs.

Formulation of Tax, Trust and Estate Strategy
Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify and tailor planning techniques that may be used to address your objectives.

Creation of Customized Strategic Asset Allocation
Your customized asset allocation reflects risk, opportunities and taxation across multiple entities, while integrating your investing and estate plans.

Integration of Tactical Asset Allocation
Short-term adjustments seek to capitalize on temporary market distortions. Before making adjustments, we analyze the impact of taxes and trading costs on potential returns.

Implementation of a Customized Wealth Strategy
After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platform.

Ongoing Assessment
In coordination with your other advisors, we can conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.



Our clients deserve the best that Morgan Stanley has to offer. That begins with the full attention of our team and guided access to the best thinking and capabilities of Morgan Stanley’s global wealth management and investment professionals. It continues with attentive and responsive service delivered by our team’s highly experienced analysts and client service professionals.

Our clients deserve a comprehensive and cohesive plan to address the full spectrum of their wealth management needs. Coming from an investment culture, our first step in delivering on that promise includes global asset allocation, team level investing capabilities and access to our Firm’s leading practices in traditional and non-traditional investment consulting. We complement that core with wealth management experience in financial planning, tax and estate planning, insurance advisory, access to credit services, philanthropy, family advisory and succession guidance.

While we leverage our experience and learning across our clients, each relationship is different in goals, investment objectives, investment tolerance and other circumstances. So, we have no set business model. Instead, our wealth planning, asset allocation, investment strategy implementation and nature of on-going interaction are all tailored to the precise needs of each client.



  • 1585 Broadway
  • 22nd Floor
  • New York, NY 10036

    Meet the Professionals

    Managing Significant Wealth

    • Investment Management
    • Wealth Transfer & Philanthropy
    • Cash Management & Lending
    • Family Governance & Legacy
    • Signature Access
    • Business Services

    Insights and Outcomes

    Thought Leadership for our ultra high net worth clients, which contains thought-provoking articles, authored by leading experts from Morgan Stanley Family Office Resources.

    More From Morgan Stanley

    We look forward to discussing your needs and goals, and the exceptional resources we can place at your disposal.

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    The securities/instruments, investments and investment strategies discussed on this website may not be suitable for all investors. The appropriateness of a particular investment or investment strategy will depend on an investor's individual circumstances and objectives. The views and opinions expressed on this website may not necessarily reflect those of Morgan Stanley Smith Barney LLC (“Morgan Stanley”). This website and its associated content are intended for U.S. residents only.

    Morgan Stanley and its Private Wealth Advisors do not provide tax or legal advice.  Visitors to this website should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters.

    Morgan Stanley Private Wealth Advisers may only transact business in states where they are registered or excluded or exempted from registration.  Transacting business, follow-up and individualized responses involving either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made to persons in states where Morgan Stanley Private Wealth Advisers are not registered or excluded or exempt from registration.

    See the Financial Advisors Biographies for Registration and Licensing information.

    Certified Financial Planner™ Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame logo)® in the U.S., which it awards to individuals who successfully complete CFP® Board's initial and ongoing certification requirements.

    Investment Management Consultants Association, Inc. owns the marks CIMA®, Certified Investment Management Analyst (with graph element)®, and Certified Investment Management Analyst .

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    Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates.

    Life insurance, disability income insurance, and long-term care insurance are offered through Morgan Stanley Smith Barney LLC's licensed insurance agency affiliates.

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